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Buchinger Wilhelmi
Loyalty Program
Concept, Copy & Graphic Design
As Buchinger Wilhelmi, an international clinic for therapeutic fasting and integrative medicine, wanted to initiate a new loyalty program for their customers, Stefanie Kling created the concept, visual language and contents of the brand materials.
The focus of the campaign was to highlight the benefits of the program as well as to present the clinics in their authentic character. The program materials included the creation of flyers, displays, an informational magazine, membership cards and lanyards.
Design











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